KPMG Business Administration Paper 2012

Competition Format

Business Administration Paper invites innovative business ideas based on a predesigned theme. KPMG BA Paper 2012 consists of three stages, namely, the Internal Assessment, Semi-Final and Grand Final; separated by two challenges: Slogan Challenge and Promotion Challenge.

Internal Assessment

Participants are required to submit a 5-page Executive Summary for evaluation by the Evaluation Committee (EC), and to submit online a slogan for Slogan Challenge.

The Evaluation Committee will select 9 local teams and 3 foreign teams to enter the Semi-Final.

Slogan Challenge

Participants are required to submit a slogan online to promote their business, which will be put onto the Facebook page of HKFBS to collect "Likes" for a Cash Reward^*. Teams with the most "Likes" will also be awarded bonus marks if they enter the Semi-Final.

Note: amount of "Likes" accumulated will not affect the chances of entering the Semi-Final. Having fewer "Likes" than other teams will not make you disadvantaged in any sense.

Semi-Final

Semi-Finalists will be required to submit a 15-page detailed written report with full details of the business included, for example: financials, marketing plan, market analysis, etc. They will also need to produce an advertisement for Promotion Challenge (see below), and do an oral presentation in front of the Evaluation Committee. (Foreign teams need to take a video of their oral presentations and send to HKFBS for examination.)

Promotion Challenge

Participants are required to submit an advertisement of their selected business in any form (e.g. videos, posters, sound tracks, etc.) online, which will be put onto the Facebook page of HKFBS to collect "Likes". Bonus marks will be given according to the amount of "Likes" collected. The team with the most "Likes" collected will be presented "The Best Advertisement Award".

The four local teams with the highest scores and the best foreign team will enter the final round of selection - Grand Final to be held at Hong Kong Convention and Exhibition Centre.

One foreign team will be selected from the Second Round teams to be crowned winner of the Global Round. The team will win a trip to Hong Kong to compete in the Grand Final^**.

Grand Final

The five finalist teams with one foreign team included are expected to submit a 20-page full proposal. They are also required to do an oral presentation to the full panel of judges including both Academic and Business Evaluation Committees in the Grand Final.

^*A Cash Reward will be given to the team with the most "Likes" collected for their slogan. The winning team will be rewarded on the basis of "1 Like=HK$1", with a maximum of HK$500.
^**A subsidy of maximum HKD 10,000 for the team will be provided.